Meet a New Generation of Chinese Consumers and Manufacturers—New Issue Launch
Get a sneak peak into our latest issue about how China’s post-90s and 00s generations are leading the emotional economy trend and thrift boom next Friday at 3 p.m.!
Hello TWOC readers!
Hope you’ve had a wonderful start to the New Year.
With 2026 now underway, we’re excited to share our latest magazine issue. This time, we dive into how millennials and Gen Z—both as consumers and manufacturers—are reshaping China’s market, and what these shifts could mean for the future.
To learn more about the new markets and young makers, scan the code to sign up for our livestream next Friday, January 23, at 3 p.m. Beijing Time!
In the meantime, we’ve also prepared a special roundup of 2025—a look back at the stories, trends, and moments that defined the past year. Check them out:
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The Year in Her Words: China’s Top Feminist News of 2025
From the inspiring story of attempted murder survivor Wang Nuannuan to regulations banning slanders toward unmarried women, here are the top feminist stories of the year. Read more
Dear Lao Ji, Here’s the Only 2025 Year-End Summary You Need
After a year of hardship and strife, it’s time to take a little comfort in the fact that China’s youth began to appreciate themselves. Read more
A Year in Stories: TWOC’s Most-Read Pieces of 2025
Throughout the year, TWOC has tracked these changes through human-centered, in-depth reporting and storytelling. Below are the posts that resonated most with our readers each month. Join us in revisiting these moments that defined the year. Read more
Chinese You Need
Xiaohan, or Minor Cold: When Winter Tightens Its Grip
The beginning of January has, for millennia, marked the start of Minor Cold in China, but questions remain as to how best to convey this ancient season to the English-speaking world. Read more
What We’re Playing
Let the Wind Take You: Inside China’s Latest Sprawling Wuxia World | Review
NetEase’s latest video game hit, Where Winds Meet, is an ambitious, free-to-play wuxia action role-playing game, but its dedication to maximalism may have also partly been its undoing. Read more
Buy Our Latest Issue
Urban Renewal: China’s Urbanization Is Entering a New Phase
As high-rise residential complexes age and the real estate market cools, residents face the pressing challenge of maintaining and repairing their buildings. Traditional shopping centers are also losing ground to online retail. Discover how Chinese cities are entering a new phase, driven by the urgent need for upgrade. All this and more in our latest magazine issue. Support on-the-ground reporting from China—get your copy today!