Get Halloween Costume Inspo from the Latest Viral Memes in China!
From Chinese memes perfect for Halloween costumes, to a global translator residency program in Zhejiang, to historical figures who achieved greatness in their later years, and more!
Hello TWOC readers!
đ Happy Halloween! Here at TWOC, weâve already kicked off the spooky season with our annual costume partyâand the competition was fierce! đ» Who do you think pulled off the best look? Drop your pick in the comments!
While Halloween isnât traditionally celebrated in China, it has become a creative outlet in recent years for young urbanites to unwind, poke fun at pop culture, and showcase their humor through costumes. On Halloween night, the streets of cities like Shanghai, Nanjing, and Hangzhou turn into live exhibitions of the yearâs biggest memes, viral trends, and iconic (or infamous) figures, far beyond the usual ghosts and superheroes.
To keep up with this yearâs hottest costumes and memes, dive into our guide below and discover ideas that could inspire your next viral look!
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